Selected work
Rockstar needed a visual system that could hold a talent-led campaign together across social, display, and retail without leaning on the can alone.
A line-drawn icon vocabulary — skateboards, turntables, palms, checker — builds a wallpaper of subculture references behind the talent, with the gold star and a hard angular cut carrying the brand. Black, gold, and one grey keep it legible at display sizes.
Extended across campaign key art, paid social, and display.
Selected work
