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At-Bay

At-Bay TODO Campaign · Art direction · Photography

The challenge

Cyber insurance is abstract and the category defaults to padlocks and hoodies. At-Bay needed imagery that made digital exposure feel personal and physical.

The approach

Each frame is a familiar domestic scene with one wrong detail: spaghetti served with a USB cable, a nightstand wired to something it shouldn't be. Saturated colour and studio-still-life lighting keep it appetising enough to look at twice before the joke lands.

Built as stills first, then animated for paid social.

Selected work