Live sports inventory means unforgiving placements: a 1080×1920 vertical board, a 1920×1080 landscape, and a 1088×612 letterbox that eats any layout designed for the other two.
Rather than resizing one master, each message — Gold Standard in Advertising, Net New Growth, Next Power Play, Achieve Your Marketing Goals — was built as a type-first system with defined safe areas per ratio, so the hierarchy survives the crop instead of surviving the resize.
Shipped as twelve DOOH executions plus 15s and 6s cutdowns for paid social.
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