← All work

The New TV Guide

The Trade Desk 2025 Event design · Environmental · Brand

The challenge

An industry evening needed to feel like a night out rather than a client dinner, while still landing a product story about connected TV.

The approach

The identity took the old TV Guide grid as its structure and translated it into projection, gel, and glass. Deep blue and magenta wash the room; every printed piece — down to the signature cocktail card — sits in the same palette so photography reads as one world.

TODO — note attendance, venue, or outcome if you want a result line.

Selected work