Selected work
An annual editorial list has to feel like an event, not a listicle — and it has to work as a countdown where every post is recognisably part of the same run.
Cut-paper ransom-note lettering gives each countdown beat its own physical texture while the periwinkle field and the serif Amazon Editors' lockup hold the series together. The book itself is the hero object, shot flat and lit soft.
Rolled out as a dated countdown across paid social into the November list drop.
Selected work
